Читать книгу How To Become A Business Angel - Richard Hargreaves - Страница 12

Ever since aspiring entrepreneurs have started new ventures they have needed money to pay for goods, staff and other things. It is a rare venture that does not need financial help in some way or other. The first port of call is usually the piggy bank – which is often empty – followed in short order by family and friends or, as the Americans jokingly call, it FFF (friends, family and fools).

Family and friends are excellent investors as they are loyal and helpful. Indeed, in some cultures it is common for families to work closely together in businesses that then manage without external help partly because salaries only get paid when there is money to do so.

However, many would-be entrepreneurs today have business ideas that cannot be developed without substantial amounts of cash and their families, however supportive, do not have sufficient money to help them beyond a very early point.