Читать книгу Employer Branding For Dummies - Richard Mosley - Страница 12
Part 1
Getting Started with Employer Branding
Chapter 2
Preparing for the Journey
ОглавлениеIN THIS CHAPTER
❯❯ Integrating employer branding with other branding efforts
❯❯ Evaluating talent needs and opportunities
❯❯ Pitching employer branding as a key to business success
❯❯ Getting buy-in from the right people
If employer branding is a new concept for your organization, you have plenty of work to do to lay the groundwork that will make it a success. You need to
❯❯ Find the right fit for employer branding, so it aligns with everything else your organization is doing to achieve its goals.
❯❯ Evaluate what you’re doing well and not so well in terms of attracting, engaging, and retaining employees.
❯❯ Prove the potential value of employer branding to yourself and other key stakeholders.
❯❯ Get buy-in and a commitment to support your efforts from these same stakeholders.
In this chapter, we set you on the path to building a strong employer brand by preparing yourself and other stakeholders in the organization for the difficult but rewarding work ahead.