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CHAPTER 1 The Win-Win-Win-Win

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What we'll share in this chapter:

 Customer service is experiencing a unique moment of opportunity. While the partial “digitization” of customer service may have sufficed in the past, now is the optimal time to take the final steps toward true digital transformation.

 Companies that are transforming customer service into an experience that takes place entirely on a customer's screen are reporting their service operations have become much more economically efficient, while they are also achieving greater customer satisfaction and loyalty.

 Those executives and leaders who are spearheading this transformation at their companies are recognizing an array of benefits – including making their jobs easier and more rewarding.

Digital Customer Service

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