Читать книгу Digital Customer Service - Rick DeLisi - Страница 12

Based on the experiences of those companies that are now going all in, the key beneficiaries are … everyone:

 The company, by spending less, and getting greater returns

 The customers who are experiencing the kind of low-effort digital service interactions that make them feel smarter about themselves

 The frontline teams who interact with customers – as their jobs have become more engaging and personally fulfilling

 The executives and leaders who manage customer-facing functions – as their jobs have become more visibly connected to the overall success of their companies

There are only a few win-win propositions in life, and fewer win-win-win-wins. But as you will see, transforming to a DCS-based service model appears to be one of them. There doesn't seem to be any trade-off, or economic sacrifice, or give-to-get required. The companies that are further along in this transformation are universally reporting that everyone is coming out ahead.