Читать книгу Entrepreneurial Finance - Robert D. Hisrich - Страница 47

Before delving into the ratios themselves, we must first understand how we can use ratios in the business environment. Like financial statements, financial ratios are not very useful on a stand-alone basis; they must be benchmarked against something. The two benchmarks useful for financial ratios are comparing the firm to its own past performance (time-series) or against other companies (cross-sectional). While the computation and ratios don't change in either form of use, each context of use provides a different perspective and benefit.