Читать книгу Entrepreneurial Finance - Robert D. Hisrich - Страница 48

The time-series benchmark of the financial ratios is used to assess the trends at the company over a specific time frame. This allows the entrepreneur to see how his or her firm's operations are progressing throughout the time period being analyzed. An examination of the ratios at different points in time can help identify if the firm is headed in the right direction; if the ratios are improving, then management is doing a good job in running the firm. Conversely, deterioration in the ratios from period to period can help identify areas in the management of the firm that are causes for concern.