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1 4.1 Propose at least three potential motivating questions that your experiment can answer.

2 4.2 Discuss with your client each of the potential motivating questions. Which one is preferred?

3 4.3 What questions does your client raise in light of the preferred motivating question?

4 4.4 How can this motivating question be refined? Can it be made more concrete?

5 4.5 Can your motivating question be clearly achieved?

6 4.6 Rinse and repeat from Exercise 4.1.