Читать книгу Property Management Kit For Dummies - Robert S. Griswold - Страница 20

A successful property manager needs to understand the role of marketing in creating demand and meeting the needs of local renters. Fortunately, your marketing and advertising possibilities have increased dramatically with the advent of the Internet and social media. You (or in my case, my grandchildren) can develop a fantastic website with digital photos, floor plans, and 3D tours. Just make sure that you follow all the fair-housing laws as you work to generate rental traffic.

In Chapter 8, I review various electronic and nonelectronic options for promoting your rental property and attracting prospective tenants.