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Australians have traditionally been interested in shares as a viable way of investing over the longer term and also making profits in the shorter term. Share ownership is ever growing and a recent study showed that about 6.6 million Australian adults, or 35 per cent of the population, own shares. In the past, share investing was often seen as the domain of males, but more recently there's been a growing trend for women to get involved and nowadays almost half our share investors are women. At the same time, there's been an emerging trend for younger people to get into shares. Investors today are also growing more interested in a wider diversity of shares in different asset classes, including international shares. In short, Australians from all walks of life are becoming more involved with a wider variety of shares.

The growing interest in shares is partly driven by low interest rates, which make holding cash in a bank account or term deposit a really unattractive proposition. At the same time, Australian property is increasingly more expensive and slipping out of the reach of many Australians. Shares are a viable investment alternative because you don't need a lot of money to get going. In fact, you can become a shareholder with as little as $500.

Unfortunately, many would‐be investors don't know a great deal about shares and so lack the confidence to plunge into the sharemarket. If you fall into this category, this book is definitely for you! To make the book as user‐friendly as possible, I try to avoid jargon unless the term is in common usage. In this case, I try to explain it in a straightforward manner that I hope will be readily understandable. I've minimised the complications of share investing by outlining only those strategies that I believe are really important for your success. In addition, I've provided heaps of tips that I hope you'll find useful. These are simply my suggestions, not as an infallible investment guru, but as someone who has learned about shares from my successes — and failures — over 50‐plus years of share investing.

You'll find the book contains many simple illustrations. These are often in a light‐hearted vein and are aimed to help reinforce your understanding of an important point. They may also help you to look at an issue affecting shares in a somewhat new (and hopefully useful) light. All illustrations were re‐drawn from my original sketches by illustrator, Delia Sala.

This book complements my other share investing books, also published by Wiley Australia:

 Online Investing on the Australian Sharemarket, 5th edition

 Teach Yourself about Shares, 3rd edition

 Shares Made Simple

 Charting Made Simple.

The publishers and I have taken every precaution to make this book free of errors and typos but perfection is extremely difficult to attain. In a book of over 50 000 words, a few errors or typos will inevitably slip through. If you notice any of these, I would be most grateful to hear from you. I'm always happy to receive feedback or suggestions from readers so if you have any comments please contact me at: rkinsky@bigpond.com. I'll make every effort to answer all emails within a day or two of receiving them.

You can also visit my website, rogerkinskyshares.com.au, for further discussion about shares and my books. The site features a weekly blog ‘Sharing shares’, where I discuss topical items of interest to share investors. I also offer a share mentoring and education service, where I can help you with any difficulties you may experience. Details on how to access this service are outlined on my website.

Finally, I wish you a profitable share investing experience and I trust that this book will play a significant role in guiding you on your path to success with shares.

Roger Kinsky

Woollamia, NSW

October 2021