Читать книгу Starting With Shares - Roger Kinsky - Страница 7

In most cases, when financial decisions are involved a bias exists toward the male gender. Company directors and top executives are still predominantly male. And most finance books still seem to assume that the reader is male. In this book, I try to avoid gender discrimination and, because of the current bias toward males, I have deliberately used a female named Michelle in my illustrations. She appears in most of the illustrations in this book, guiding you through your introduction to share investing.

‘Hi! I'm Michelle. I'll be accompanying you on your journey.’

Sorry fellas, I have nothing against the male gender but women are fast becoming a force in the financial arena. By the way, studies have shown that when it comes to share investing, women are more successful than men. I explain why in chapter 5.