Читать книгу How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide - Роман Масленников - Страница 3

Everyone who wants! It can be a student, a pensioner, or even a retired soldier. And they go for it, you know.

Literally everyone who desires can earn the status of PR-guru or at least «CEO of PR-agency».

Before it was strange to meet a PR-manager with engineer diploma, today it’s honorable. Such a person at least knows something, for example mathematics, physics or study of the strength of materials. I agree that these studies are also useless, but they are more useful than public relations.

Then it’s rather strange too meet a PR-manager with journalistic diploma. We all know that journalists are not obliged having a diploma. Probably it’ll be disadvantage. But still PR is great for qualified journalists. They know at least reading and writing (orthography, calligraphy, stylistics)…Or I am too naïve?

Today it’s not strange to meet in our sphere former journalists, with or without diploma, the main thing is that they have journalistic experience. Everything is clear – there is more money in PR-sphere, or they take money for promoting advertising directly. Real journalists cope with shortage of money. And they even get ahead PR-managers of income and on their workplaces in Mass Media. So the real PR-officer is double dodgy agent.

Did you leave journalism and come to PR for money? So you are a loser, an honest person, you are clever but poor (what is the same thing to my opinion) or you are just a bungler who cannot sort out how the wheels of business (or politics), information and ultimate publication are run, oiled and touched.

Sometimes philosophers devote themselves to PR, just because a stream of Komsomol organizers and party ideologues has already been disappeared (for clear reasons).

Shortly, the specialists with diplomas who are far from PR (engineers, physicists, philologists, sociologists, philosophers, political scientists or anybody else) are more suitable for this sphere than somebody like dentists or translators. Or even seniors from specialized schools are more suitable. Still it’s much better than nobody.

And today any «My Name is Nobody» can devote himself to PR and proclaim himself a PR-guru.

And if all of them can so why cannot you?