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PR-agency begins with self-PR. The clumsier it’ll be so the more successful it’ll be.

To begin with you need a representation in the Internet. If a site is expensive for you, then you need a blog or word-press. Or is it difficult for you? Then you need LiveJournal.

With the help of the Internet the demand is ventilated. You can even place the advertising in Google Adwords. Than you can see what a moron will respond to it. You have to choose a specialization on a certain branch, and it’ll depend on the sphere of your first client. People give credence to specialized agencies more that to just an ordinary PR-agency.

If your second client works in another sphere you’ll have to think over how to unite these two spheres and how you’ll present your new specialization. For example, let’s imagine that your first clients are auditors, and second ones are translators. So from agency that specializes in promoting audit service you become an agency that specializes in … smart business. Here potential IT clients and law companies will also do.

And what will you do if your next client is a private one (a businessman, a top-manager, a designer, a photographer) or a music band? How we can unite them with «smart business»? There is no way we can. You just may write: «we know how to promote different clients, we take the best methods from each sphere: the skill of creating scandals like in showbiz or classic methods like in smart business».

In general specialize in something, even in everything simultaneously! You can include a special rubricator in your client list – «our practices» (or «our department» if the agency is very small – two or three managers). There must be two or three clients in each «practice or department». It’s prestigious and in adult way, besides smart books instruct such things! So does this book as you see.