Читать книгу How to Find Work in the 21st Century - Ron McGowan - Страница 25

The number one criteria that today’s employer will use in deciding whether or not to hire an additional employee is, will this person add value to my operation and make my life easier? If you understand that and approach the employer in a way that is centered on it, you’ve significantly increased your chances of being hired versus someone whose approach is still attuned to yesterday’s workplace.

The way you communicate; your cover letter, résumé, brochure, and all the other print and electronic marketing tools you use have all got to be focused on this issue, and that will be a major factor in determining how successful you are in finding work. If you get an employer’s attention and determine that indeed they could use your set of skills, let’s say that potentially there’s an opportunity for a six-month contract. Make their decision even easier by suggesting that you ease your way into the contract, maybe one month at a time, rather than locking them into committing to the whole six months at the outset.

If the opportunity is for a long-term contract and you’re excited about working with the company, and you have no doubt that you can help them, you may even consider offering to work for a week for free to show them what you can do. Smart contractors have landed lucrative contracts using this approach.