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 You can be selective in drawing from the various focus group ‘traditions’ on offer.

 Choices depend on the purpose of your research, available funding and the time available to carry out the research.

 You should critically evaluate available advice in the context of your own research.

 Hybrid approaches can work – provided that they fit with the aims of your study.

Further reading

The following works will extend the first introduction to focus groups given in this chapter:

Bloor, M., Frankland, J., Thomas, M. and Robson, K. (2001) Focus Groups in Social Research. London: Sage.

Kitzinger, J. and Barbour, R.S. (1999) ‘Introduction: the challenge and promise of focus groups’, in R.S. Barbour and J. Kitzinger (eds), Developing Focus Group Research: Politics, Theory and Practice. London: Sage, pp. 1–20.

Macnaghten, P. and Myers, G. (2004) ‘Focus groups’, in C. Seale, G. Gobo, J.F. Gubrium and D. Silverman (eds), Qualitative Research Practice. London: Sage, pp. 65–79.