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Country of origin

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When shopping, keep one labelling legal loophole to the front of your mind: if a food has been grown or reared in, say, Holland but packed or processed in the UK, it can call itself British. So a side of pork that is cured in Holland and then packed in Britain is British bacon. EU competition laws prevent the real truth coming out on the pack, but responsible shops will often stick a Union Jack or recognisable British mark on the pack. Having said that, plenty of imported meat slips into ready meals and is never labelled as such. This matters mainly because animal welfare systems are even worse abroad than here, and some practices are still legal in other countries – even in EU member states – when they are banned in the UK. Food manufacturers do not always have to state the country of origin for fresh or processed foods, except in the case of controversial foods such as beef. The rule of thumb is this: if the country of origin is not stated, the food is probably not British. This is particularly so with fresh fruit and vegetables. Apples are plastered with Union Jacks when British are in season: otherwise they tend to be sold just as ‘apples’.

The Savvy Shopper

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