Читать книгу Pretty Iconic: A Personal Look at the Beauty Products that Changed the World - Sali Hughes - Страница 11

I find natural mascaras to be rather missing the point. I don’t enhance my determinedly straight, short lashes to look like I have normal ones. I want them to be long, thick and fluttery like a Hereford cow’s. I want good separation and a brush that coats hairs, not eyelids, and a formula that doesn’t dry out in a matter of weeks. It seems so little to ask and yet is amazingly hard to find. It seems Pat McGrath, genius make-up artist, felt so similarly ill-served by the dramatic lash mascaras available that in 2001, she took a pile of toothbrushes backstage at the Dior catwalk show. The fat, dense bristles, when coated in black mascara, gave models a fanned, false lash effect that made lashes noticeable even to those sitting in the back row.

Inspired by McGrath’s ingenuity, the product development team set about designing a commercially available mascara that created the same look as the somewhat impractical toothbrushes. The result was Diorshow, a sleek, elegant silver and black tube housing a fat brush that could perhaps clean the loo in a crisis. It was an instant bestseller and in my experience is the mascara most likely to make a red carpet appearance on a starlet’s lashes. Make-up artists adore it, customers can’t get enough of it. It gives lush, dark, bovine lashes to those previously deprived, layers brilliantly, and has good staying power on most. It smudges on me, but unless you’re a serial mascara smudger, don’t let that put you off – my dry skin is so thickly basted in greasy moisturiser that it could smudge a tattoo. Diorshow now comes in an additional, waterproof formula and several permanent and seasonal colours. Which is all very nice, but my mascara motto will always be Go Black or Go Home.