Читать книгу The Zen of Social Media Marketing - Shama Hyder - Страница 5

Contents

Acknowledgments

Foreword by CHRIS BROGAN

Introduction

1 Online Marketing Basics

2 Websites and Content Marketing

3 Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website

4 Social Media Marketing: What You Need to Know Before You Start

5 Identity Before Community: Why Most Companies Fail at Social Media Marketing

6 Facebook: King of the Social Media Jungle

7 Twitter: Conversation, Engagement, and Sharing

8 LinkedIn: The Social Media Platform for Professionals

9 The Many Flavors of Social Media

10 Social Advertising: Facebook Ads, Sponsored Tweets, and More

11 Video: A Powerful Social Medium

12 Crafting a Social Media Policy for Your Organization

13 A Final Word on Social Media: Tools for Attracting Even More Business

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice

Social Media Marketing Case Studies: Highlighting Real-World Best Practices

Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media

Index

About the Author