Читать книгу Learn How to Achieve Internet Success - Dale Carnegie, Sheba Blake, Henry Dickson - Страница 4

There is no argument that the online marketplace is one of the most rapidly burgeoning markets today. In fact, a great percentage of businesses today have some sort of an online presence. Therefore, learning how to sell products on the internet is not a skill that is optional; it is a necessary skill particularly for new businesses that do not have the luxury of an already established distribution chain.

Admittedly, learning how to sell your products can be somewhat of a daunting task to many; this is regardless of whether you are tech savvy or not. Of course, there are a few advantages to being tech savvy but that should not worry you at the moment. You need to figure out what your product is, how to come up with the product (whether to purchase or manufacture), how to market these products and finally how to sell and distribute them online. No matter the size, whether it is a main source of income or a side business, building a business can sometimes be a very overwhelming task, and more often than not time is major constraint as there are other things in play such as increased competition and costs.

However, thanks to the advancement of today’s technology there are countless ways that this particular process can be made so much simpler for you. A couple of decades ago, in order for you to make any money from your small business then you would have to go through the cumbersome task of locating and negotiating a lease for a store front. You would also need a warehouse if your business handles large amounts of inventory, hire staff to help you run the business, and spend countless nights awake wondering whether the tens of thousands of dollars that you have invested in the renovation of the physical store is going to have any substantial impact or not. Businessmen in the world over can now exhale a sigh of relief that these days are finally gone.

One of the key benefits of conducting an online business is that a substantial portion of the overhead costs that are associated with the business tend to be minimized as compared to a situation where one would be setting up a physical store. This portion of your budget can now be transferred elsewhere where it can serve in growing your business substantially.

By mastering the art of selling products via an e-commerce website also confers the benefit of mitigating a substantial amount of financial risks that you would have otherwise been exposed to. It eliminates the need for you or your business to have a form of physical location or to pen down an expensive multi-year lease.

You should note that this information is not meant to imply that maintaining an online business is a walk in the park. It is, however, true that through the application of the technology that is at our disposal today, you are capable of creating and growing an online business with increased expediency as compare to what it was like a couple of decades ago.