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Table of Contents

Imprint

Introduction: How this book supports you

Add-on, press reviews and customer feedback

Content of the book

Structure of the book

Information as desired and additional material to the book!

Personal eBooks and eCourses

Concept Create Practice Tip: Just Write? // By Dr. Sonja U. Klug

eMails To formulate clearly: 7 steps // By Prof. Dr. Martin-Niels Däfler

eMails perfect write: 7 steps // By Prof. Dr. Martin-Niels Däfler

The basics of social media: information and big data // By Katharina Antonia Heder

Google and SEO - The Best Argument for Content Marketing: 10 Tips for Online Marketing // By Simone Janson

Free PR and Marketing in 10 Steps: The Perfect Press Release // By Prof. Dr. Martin-Niels Däfler

Free PR and marketing in 10 steps: Write and format press releases // By Prof. Dr. Martin-Niels Däfler

Leadership satire: Write log // By Stefan Häseli

Content Marketing or what SEO, Google and the Matrix have in common: A white rabbit // By Jennifer Dühnfort

Write memo in 10 steps: Where are your priorities? // By Prof. Dr. Martin-Niels Däfler

Write memo in 10 steps: Say your opinion! // By Prof. Dr. Martin-Niels Däfler

The perfect application letter - 8 tips: class instead of mass! // By Olaf Kempin

Write log in 9 steps: The meeting chronology // By Prof. Dr. Martin-Niels Däfler

Write log in 9 steps: history and result // By Prof. Dr. Martin-Niels Däfler

Viral Content and Reach Marketing: 3 X 3 Tips // By Anne M. Schüller

Corporate blogging as a marketing tool: increase visibility // By Katharina Daniels

Write advice texts: Always oriented to the reader // By Simone Janson

Customer-oriented sales: 7 impulses for sales managers // By Daniel Weinstock

Writing letters for professional success: 5 tips for a perfect start // By Prof. Dr. Martin-Niels Däfler

Writing letters for professional success: 5 tips for perfect formulation // By Prof. Dr. Martin-Niels Däfler

New customer acquisition with digital support: sales and social media // By Sandra Schubert

Article really good Writing in 9 steps: The right core message // By Prof. Dr. Martin-Niels Däfler

Article really good Writing in 9 steps: formulate Druckreif! // By Prof. Dr. Martin-Niels Däfler

Closing Remarks

Authors Overview

Professor Dr. Martin-Niels Däfler

Katharina Daniels

Jennifer Dühnfort

Stefan Häseli

Katharina A. Heder

Simone Janson

Olaf Kempin

Dr. Sonja U. Klug

Sandra Schubert

Anne M. Schüller

Daniel Weinstock

About the publisher Best of HR - Berufebilder.de®

Notes on translation