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Concept Create Practice Tip: Just Write?
// By Dr. Sonja U. Klug

Many concept builders sink their own ship before they really get going. Writing a good concept, however, is much easier with the right technique than many think.

Structure is important

If you have freed yourself from the pressure of time and gathered all the necessary information, many people face a third, seemingly insurmountable problem:

You have to put the concept into words in a structured way. But that's much easier with the right technology than many think.

"I'm not creative!"

Also, sometimes you hear these infinitely frustrated phrases saying, "I'm not creative, I just can not!" Or you complain about your lack of problem-solving skills, like this:

"I'm really good at researching, processing, and processing information, but I can not think of any new ideas for solving any problems. Somehow I come back to the same ideas that others had before me. "

Everyone is creative!

Creativity is nothing that one simply has and one does not have. Everyone is creative in some way and has come up with many ideas and innovative ideas in their lives, often when they least expect them. I honestly mean that, even if it sounds a bit hackneyed.

Creativity is often merely a new combination of existing knowledge, if you will, new synaptic connections. Creativity therefore consists of looking at facts from new perspectives, asking unusual questions or thinking "around the corner".

Stolpersteine ​​during concept development

The psychologist and business consultant Katja Ischebeck notes, that the ability to conceptually work many professions belongs to the key key competency and that nevertheless 70% of all concepts fail.

In their search for the reasons, Ischebeck 10 has identified typical stumbling blocks - from too fast solutions to seemingly lacking creativity.

Creativity Techniques

Exactly the topic of creativity, we want to take a closer look: In order to wake them up, there are various methods with which you deliberately think across the street or in other oblique paths (please do not take the latter too literally!). And not only that - the use of these methods is also fun!

Sarah Hübinger, for example, gives tips on how to overcome creative blockades. In addition, it helps to develop creative ideas with other people - with colleagues, for example. Where good ideas come, explains this video very beautifully. Here you will find many more tips and suggestions on creativity.

The law of the great number

As in many other spheres of life, the law of large numbers also applies to creativity. First and foremost, it is important to create as many ideas as possible to filter out the best and most innovative ones.

By the way: pressure - if only the self-created pressure to present splendor - inhibits all creativity very reliably. Do not fall into this demotivation trap!

Help Formulate!

Once the good ideas have been found, it is time to formulate: "When I think that I have to formulate a long text linguistically, then I lose all desire to work on the concept. Even at school, I could not write well. "

In fact, the fear of the empty sheet is often due to unpleasant experiences during school, which often have a lasting impact on life. Get free! Everyone can write, and no one expects an authorically completed, but only a readable, usable text from you.

This text is from the book "Konzepte ausarbeiten: Tools und Techniken für Pläne, Berichte, Bücher und Projekte (2004)" by Dr. Sonja U. Klug, published at BusinessVillage Verlag, and was left to us for reprint.