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University of California Press

Berkeley and Los Angeles, California

© 2011 by Siva Vaidhyanathan

First paperback printing 2012

Library of Congress Cataloging-in-Publication Data

Vaidhyanathan, Siva.

The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-520-27289-7 (pbk : alk. paper)

1. Google (Firm). 2. Internet industry—Social aspects.

3. Internet—Social aspects. I. Title.

HD9696.8.U64G669 2010

338.7’6102504—dc22

2010027772

Manufactured in the United States of America

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This book is printed on Cascades Enviro 100, a 100% post consumer waste, recycled, de-inked fiber. FSC recycled certified and processed chlorine free. It is acid free, Ecologo certified, and manufactured by BioGas energy.