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CONTENTS

Preface

Introduction: The Gospel of Google

1. Render unto Caesar: How Google Came to Rule the Web

2. Google’s Ways and Means: Faith in Aptitude and Technology

3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism

4. The Googlization of the World: Prospects for a Global Public Sphere

5. The Googlization of Knowledge: The Future of Books

6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge

Conclusion: The Human Knowledge Project

Acknowledgments

Notes

Index