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Knowing Your Project’s Stakeholders: Involving the Right People
ОглавлениеIN THIS CHAPTER
Compiling your project’s diverse stakeholders into a stakeholder register
Identifying your drivers, supporters, and observers
Using an effective format for your stakeholder register
Determining who has authority in your project
Prioritizing your stakeholders by their levels of power and interest
Often a project is like an iceberg: Nine-tenths of it lurks below the surface. You receive an assignment and think you know what it entails and who needs to be involved. Then, as the project unfolds, new people emerge who may affect your goals, your approach, and your chances for project success.
You risk compromising your project in the following ways when you don’t involve key people or groups in your project in a timely manner:
You may miss important information that can affect the project’s performance and ultimate success.
You may insult someone. And you can be sure that when someone feels you have slighted or insulted them, they’ll take steps to make sure you don’t do it again!
As soon as you begin to think about a new project, start to identify people who may play a role. This chapter shows you how to identify these candidates; how to decide whether, when, and how to involve them; and how to determine who has the authority, power, and interest to make critical decisions.