Читать книгу Figure It Out - Stephen P. Anderson - Страница 51
How Priming and Anchoring Influence Associations
ОглавлениеMetaphors are one form of conceptual associations. What about something that isn’t quite so decipherable? Something less ... narrative. Might simply suggesting a word, a phrase, or a number affect our reasoning abilities? To answer this question, let’s consider priming and anchoring, two closely related but different ideas that have been well studied by behavioral economists.