Читать книгу Remarkable Retail - Steve Dennis - Страница 5

CONTENTS

PART ONE Shift Happens

1 An Epic Revolution

2 The End of Scarcity

3Apocalypse? No.

4 The Collapse of the Middle

5 The Amazon Effect

6 The Future Will Not Be Evenly Distributed

7 The Customer Is the Channel

8 Optimizing to Extinction

9 Defenders of the Status Quo

10 An Especially Bad Time to Be Boring

PART TWO The Journey to Remarkable

11 The Eight Essentials of Remarkable Retail

12 Essential #1 : Digitally Enabled

13 Essential #2 : Human-Centered

14 Essential #3 : Harmonized

15 Essential #4 : Mobile

16 Essential #5 : Personal

17 Essential #6 : Connected

18 Essential #7 : Memorable

19 Essential #8 : Radical

20 A Brave New World

Acknowledgments

Notes

Bibliography and Additional Reading

Index