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Chopper Think once, think twice, think bike!

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Okay, we know this book is supposed to be about toys you wanted but never got, and we’re prepared to concede that pretty much everyone owned a bike as a child. Indeed, given our obsession with catalogues, we’d put money down that plenty of ‘em were bought at a rate of a pound a week for fifty weeks from the subs lady who came round on Wednesdays. But the 1970s opened our eyes to the potential of something new–the designer bike–and, in particular, the Raleigh Chopper.1

Possibly the last bike ever to adopt that penny-farthing-inspired differently-sized wheel ratio, the Chopper was (as designer Tom Karen has gone on record saying) intended to reflect the power and style of a dragster. Those ‘apehanger’ handlebars mimicked the customised Californian motorbikes of the ’60s–think Dennis Hopper’s Harley in Easy Rider. The overlong banana seat and spring-mounted saddle conjured up the desired ‘hot rod’ image. It sounds impressive but doesn’t quite explain where the goolie-knackering crossbar-mounted gear shift was supposed to fit in. Nevertheless, about two million of the frigging things were sold (and there are two million adults with the healed-over grazes to prove it).

See also Racing Bike, Spacehopper, Peter Powell Stunter Kite

The colour of Chopper you owned would reflect your personality–if not at first, then soon enough by means of customisation with reflectors, spokey-dokeys, mirrors and lights (chunky boxes of battery-powered plastic or sleek wheel-rim-driven dynamos), bottle-carriers and panniers–and be invested with great dedication and pride (except maybe when it came to cleaning it). Mainly, though, a Chopper (like any bike) would unlock a world of adventure beyond the end of your own street; going to your mates’ houses, picking up comics from the corner shop, stickleback fishing, popping wheelies, giving backies, racing–it was all for the taking.2 Well, as long as there weren’t any hills en route. Choppers were not good with incline ratios. Your legs weren’t strong enough to pedal uphill and any pressure on the brake going downhill invariably sent you over the crossbar.

The advent of the BMX in the early ’80s put paid to the simple pleasure of owning a bulky, rusty, aggressively designed death-trap and turned the bike trade into a genuine, even respected, sporting industry As sales plummeted, the previously distinctive Raleigh brand saw out the era it helped to define making run-of-the-mill mountain bikes, city bikes and something now referred to as a hybrid, whatever that is.

1 Believe it or not, the kids’ bike industry in the Cream era was virtually a closed shop; Raleigh alone manufactured the Budgie, Tomahawk, Striker, Chipper, Chopper, Boxer and Grifter, so all that brand rivalry and envy kids wilfully engaged in was just a false war perpetuated by The Man. The likes of Elswick, Dawes and Falcon–the other independent British kids’ bike makers of the day–have since been absorbed by bigger companies or gone to the wall.

2 What do kids have now? Tom Clancy’s Splinter Cell? Shove it up your fat, sofa-bound arse. Nothing beats the thrill of riding a bike without stabilisers for the first time. For crying out loud, does anyone even bother with the cycling proficiency test any more?

TV Cream Toys Lite

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