Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 45

Customize your portfolio to each presentation by substituting applicable pieces you’ve done for other clients in the same industry. Prove that you have the skill to do your prospective client’s job. If you prepare your alternates ahead of time, customizing your portfolio will be as quick as substituting one board for another. It pays to have a few extra boards cut to size and ready for impromptu presentations. These will facilitate quick substitutions of industry-specific pieces or can serve as replacements when board corners become dog-eared and dented.

The more service you offer, the more likely you will become the vendor of choice for creative services.