Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 49

Take a small envelope and cut the top off. Spray-mount it to the back of the last board in your portfolio. When the presentation is near an end, hand a business card to your prospect. If you have a brochure promoting your services, save that as a follow-up mailer. Keep your audience’s attention on the work in your portfolio, not the depth and scope of services in your brochure.

Sometimes portfolio showings don’t go well. Potential clients who keep you waiting far beyond the appointed time or take calls during your presentation are tipping you off to their lack of professionalism. Take this as a warning of what’s to come if you keep pursuing their business. I guarantee you will receive the same treatment during the course of the relationship, right up to and including invoices past due. Sometimes this is also a sign of somebody who wants to be nice even though they have no intention of using your services. Spend your time with people who are interested in paying for your services, not those who want to entertain and be entertained.