Читать книгу Casino Gambling For Dummies - Swain Scheps - Страница 13

They see you coming from miles away. They know exactly who you are, how much money you make, what you like and dislike, and whether you’re married, single, or divorced. Who are these omniscient watchers who track your secrets? The IRS? CIA? Al-Qaeda?

None of the above. I’m talking about the marketing gurus at modern casinos. They’re constantly studying reams of data on millions of gamblers to develop profiles of guests who most willingly spend their discretionary income on a couple of hours of distraction.

Nothing is left to chance in a modern casino. Every possible element, from the design of the wallpaper to the thickness of the carpet, is there to draw you in and keep you gambling as long as possible. All the colors, sights, sounds, and sensations serve one purpose: to make you happy — even when you lose.