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“Clear and compelling. This book combines hard data with touching real-life stories. To win in BRIC, multinational companies must tap into the rich pool of well-qualified, ambitious women: recruit them, empower them, and retain them. Grooming top female talent will become a prerequisite for survival and success in this decade.”

—Pully Chau, Chairman and CEO, Draftfcb Greater China

“Hewlett and Rashid fill the gap in our knowledge about the impressive pool of highly qualified women in BRIC countries. They also provide a rich and nuanced understanding of women's ambitions, working conditions, and challenges. Winning the War for Talent in Emerging Markets is an invaluable resource for companies intent on finding the best talent in fast-growing emerging markets.”

—Dr. Vishakha N. Desai, President, Asia Society

“Written with clarity and conviction, this powerful book will transform how business leaders tackle talent constraints in the growth hubs of the world.”

—Lord Michael Hastings of Scarisbrick, Global Head of Citizenship and Diversity, KPMG International

“I recommend Winning the War for Talent in Emerging Markets to CEOs everywhere. What company can afford to overlook the vast untapped potential of women in developing economies? From a rolling mill in Russia, to a mine in the Amazon, Alcoa is benefiting tremendously from the contributions of talented women who are eager to take on any challenge.”

—Klaus Kleinfeld, Chairman and CEO, Alcoa

“Drawing on an original database and in-depth interviews, this insightful and well-written book demonstrates that women are an important part of the solution to the talent gap that challenges multinational companies in emerging markets.”

—Laura D'Andrea Tyson, S.K. and Angela Chan Professor of Global Management, Haas School of Business, University of California, Berkeley

WINNING

THE WAR FOR

TALENT

IN EMERGING

MARKETS

WHY

WOMEN

ARE THE

SOLUTION

SYLVIA ANN HEWLETT

RIPA RASHID

Copyright 2011 Sylvia Ann Hewlett and Ripa Rashid

All rights reserved

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Hewlett, Sylvia Ann, 1946-

Winning the war for talent in emerging markets : why women are the solution / Sylvia Ann Hewlett and Ripa Rashid.

p. cm.

Includes bibliographical references.

ISBN 978-1-4221-6060-2 (alk. paper)

1. Women in the professions—Developing countries. 2. Businesswomen—Developing countries. 3. Human capital—Developing countries. 4. Employees—Recruiting—Developing countries. 5. International business enterprises—Personnel management. I. Rashid, Ripa. II. Title.

HD6054.2.D44H49 2011

331.409172'4—dc22

2011008673

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

ACKNOWLEDGMENTS

We owe a particular debt of gratitude to Catherine Fredman, Maggie Jackson, Laura Sherbin, Peggy Shiller, Karen Sumberg, and Jan Alexander. Without their extraordinary writing and research skills, we could not have met the ambitious deadlines of this fast-track book. We are extremely appreciative.

We would like to thank our lead corporate sponsors—Anne Erni and Melinda Wolfe (Bloomberg LP), DeAnne Aguirre (Booz & Company), Rosalind Hudnell (Intel), Susan Silbermann, Tracy Miller, Sandra Bushby (Pfizer), and Denice Kronau (Siemens)—for generous support that goes well beyond funding. Over this past year these corporate leaders have provided precious access, lent wise counsel, and used up chips on our behalf. We are delighted to see this “walking of the talk” and are hugely grateful.

We are grateful to the cochairs of the Hidden Brain Drain Task Force—Barbara Adachi, Joan Amble, Anthony Carter, Deborah Elam, Anne Erni, Gail Fierstein, Patricia Fili-Krushel, Lisa Garcia-Quiroz, Rosalind Hudnell, Annalisa Jenkins, Patricia Langer, Carolyn Buck Luce, Mark McLane, Marilyn Nagel, Annmarie Neal, Kerrie Peraino, Horacio Rozanski, Billie Williamson, and Melinda Wolfe—for their belief in the importance of this study and their ongoing commitment to our work.

A vote of thanks to Melinda Merino and Adi Ignatius of the Harvard Business Review Group, whose inspiration and leadership were critical to this project. Thanks also to Jennifer Waring for valuable contributions to the final draft.

Thanks also to Christine Abdallah, Hector Aguilar, May Al-Dabbagh, Huda Al-Lawati, Aisha al-Suwaidi, Joanne Alam, Lisandra Ambrozio, Dai Min Barclay, Vanessa Bateson, Pamela Berns, Joni Bessler, Veronika Bienert, Pavan Bhatia, Laura Bergerson, Amanda Bennett, Joni Bessler, Fleur Bothwick, Samara Braga, Sandra Bushby, Valentino Carlotti, Jing Cheng, Sunita Cherian, Sharda Cherwoo, Chantale Couture, Tracy Ann Curtis, Ben Dattner, Patricia de Paula Braga, Vishakha Desai, Alicia Dick, Andrey Donets, Lisa Douglass-Doe, Traci Entel, Isabel Fernandez, Polina Gamper, Tais Garcia Martinez, Jill Guarino, Nandita Gurjar, Arine Hadidian, Jean-Michel Halfon, Kewal Handa, Anjali Hazarika, Leila Hoteit, Bharati Jacob, Julia Jia, Rebecca Kellogg, Alpna Khera, Rapti Khurana, Karine Kocharyan, Murali Kuppuswamy, Sara Laschever, Karma Lande, Liza Landicho, Sandra Lawson, David Lobo, Ginny Luo, Christian Malherbe, Anuradha Mathur, Beth McCormick, Anna Michailowa, Tania Mijas, Carolanne Minashi, Stacè Millender, Hiroo Mirchandani, Keerthana Mohan, Sabrina Mondschein, Maria Muller, Radhika Muthukumaran, Sowmya Nanjundaiah, Priya Pandit, Ludmila Petryahina, Azim Premji, Maria Pronina, Viji Rajogopalan, Jayashri Ramamurti, Julia Repryntseva, Yula Rocha, Elluany Rodriguez, Tami Rosen, Rania Rostom, Tony Russell, Karim Sabbagh, Anu Sarkar, Sandra Scharf, Singari Seshadri, Alexandra Shaforost, Ruby Sharma, Liana Slater, Eytan Sosnovich, Lisa Starzyk, Tom Stewart, Carin Taylor, Deborah Tsai-Munster, Edward Tse, Sunita Thawani, Andrea Turner, Nermeen Varawalla, Joy Villagracia, Robin Vince, Heather Wang, Joan Wang, Veronica Wang, Kim Warren, Adeline Wong, Cindy Wright, Jessica Zhang, and Julia Zhu—and all the women and men who took part in focus groups, interviews, and Virtual Strategy Sessions.

We're deeply appreciative of the research support and editorial talents of the CWLP team: Mirembe Birigwa, Joseph Cervone, Courtney Emerson, Diana Forster, Shelley Haynes, Claire Ho, Lauren Leader-Chivee. We also want to thank Bill McCready, Stefan Subias, and the team at Knowledge Networks who fielded the survey and were an invaluable resource throughout the course of this research.

Last but not least, a heartfelt thank you to all sixty-five members of the Hidden Brain Drain Task Force for providing cutting-edge ideas and impressive amounts of collaborative energy: Elaine Aarons, DeAnne Aguirre, Amy Alving, Rohini Anand, Diane Ashley, Subha Barry, Ann Beynon, Esi Eggleston Bracey, Cindy Brinkley, Sheryl Brown-Norman, Brian Bules, Fiona Cannon, Rachel Cheeks-Givan, Ilene Cohn, Desiree Dancy, Nancy Di Dia, Ana Duarte McCarthy, Patricia Fili-Krushel, Melvin Fraser, Edward Gadsden, Michelle Gadsden-Williams, Heide Gardner, Laurie Greeno, Sandra Haji-Ahmed, Kathy Hannan, Henry Hernandez Jr., Ginger Hildebrand, Kathryn Himsworth, Gilli Howarth, LaShana Jackson, Annalisa Jenkins, Nia Joynson-Romanzina, Someera Khokhar, Nancy Killefer, Denice Kronau, Patricia Langer, Frances Laserson, Kedibone Letlaka-Rennert, Yolanda Mangolini, Cindy Martinangelo, Linda Matti, Donna-Marie Maxfield, Cheryl Miller, Judith Nocito, Lynn O'Connor, Juliana Oyegun, Sherryann Plesse, Farrell Redwine, Kari Reston, Ellen Rome, Barbara Ruf, Susan Silbermann, Jeffrey Siminoff, Sarah Stuart, Eileen Taylor, Geri Thomas, Priya Trauber, Lynn Utter, Jo Weiss, Joan Wood, Helen Wyatt, and Meryl Zausner.