Читать книгу Winning the War for Talent in Emerging Markets - Sylvia Ann Hewlett - Страница 8

As companies position themselves for global expansion, one fact is clear: educated women in the BRIC nations and the UAE are already a force to be reckoned with. They are enormously ambitious and passionate about their work and are determined to play an ever-expanding role in the economic progress of their countries. Together with their female peers in other parts of the world, they are fundamentally altering the talent equation. But they will not be able to deliver their full potential until and unless their employers help them overcome the cultural limitations and organizational constraints that dampen their ambitions and derail their careers.

As global organizations build their presence in emerging markets, they have a unique opportunity to get it right—that is, to establish systems and processes for managing talent that allow highly qualified and ambitious women to flourish and contribute as fully as their male peers.

Some forward-thinking companies have already begun to experiment with their talent models and strategies. In Part Three: Action Agenda, we showcase thirty of these cutting-edge initiatives, spotlighting the issues each program addresses, exploring the challenges along the road to successful implementation, describing the solutions, and qualifying the results. We hope these initiatives—and, even more, the recognition of the forces thwarting ambitious women and the thoughtful responses—will seed more innovative practices among all employers.

Educated women represent the vanguard of talent management. Just as emerging markets can bolster a company's bottom line, the lessons learned in attracting, sustaining, and retaining the best and brightest women in those markets can enhance and strengthen an organization's operations worldwide. For all companies, both multinational and local, a deeper understanding of the professional needs and aspirations of educated women in developing markets is the surest route to continued growth, now and in the future.