Читать книгу Winning the War for Talent in Emerging Markets - Sylvia Ann Hewlett - Страница 9

Part One

The Changing Face of Talent

For ambitious, educated women in emerging markets, the future has never looked brighter. New opportunities beckon, calling for and rewarding their skills and their determination to use them. Employers who cultivate their talent find their efforts reciprocated with impressive levels of loyalty. We'll explore the unprecedented advantages emerging markets women bring to the workplace in Chapter 1.

But few companies can afford to be complacent about this rich lode of talent. We cannot emphasize enough the power of the societal forces tethering women's career aspirations, grounding their ambition and causing too many women to settle for a dead-end job or quit the workforce altogether. We'll describe the nature of these family-rooted “pulls” and cultural “pushes” in Chapter 2.