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1  1 Market capitalization measures the total value of a company based on the stock price multiplied by the shares outstanding.

2  2 Foote, Shaw and Mako (2018) found that scholarship using the term ‘social media’ increased fivefold between 2010 and 2015. Many of the articles examined were mainly about Facebook.

3  3 The same could possibly also be said about Google serving as a shorthand for search.

4  4 This definition is itself an accumulation by merging Deleuze and Guattari’s statement that a concept is composed of multiplicities and can be ‘considered as the point of coincidence, condensation, or accumulation of its own components’ (1994: 20), and the Wittgensteinian notion of ‘family resemblance’ that holds that concepts are connected by a series of overlapping similarities, where no one feature is common to all of the conceptions.

5  5 We might think of the consistency of concepts in terms of a Venn diagram or, as Deleuze and Guattari say: ‘There is an area ab that belongs to both a and b, where a and b ‘become’ indiscernible. These zones, thresholds or becomings, define the internal consistency of the concept’ (1994: 20).