Читать книгу Facebook - Taina Bucher - Страница 2
ОглавлениеTable of Contents
1 Cover
6 Introduction: Facebook is Facebook Facebook is Facebook Feeling Facebook Origin story A guidebook to Facebook? It’s complicated Facebook is everything Book outline Notes
7 1 Metaphors at work: Framing Facebook From town square to living room Techno-utopianism and the open internet Move fast and break things Metaphors at work Concluding remarks Notes
8 2 Of electricity and chairs: Facebook as infrastructure Electric light Chairs Concluding remarks Notes
9 3 Grounded in reality: How Facebook programs sociality How networks became social and online identity grounded in reality Whose authenticity? The big business of friendship Communal aspects of friendship Friendship as work Facebook identity – what’s in a name? Concluding remarks Notes
10 4 Engineering a platform: Facebook’s techno-economic evolution News Feed: Your personal newspaper News journalism as the model The algorithmic logic of Facebook Building an empire, becoming a platform Platform programmability The mobile revolution Concluding remarks Notes
11 5 Monetizing You: Facebook’s advertising ecosystem Monitoring and targeting YOU: The rise of behavioural advertising Facebook, the ad company Facebook ads from the advertiser’s perspective Why users are shown specific ads Concluding remarks Notes
12 6 Personalized politics: Facebook’s profiling machinery The politics of the political Elections and political campaigns Facebook’s central role in data-driven campaigning Regimes of experimentation Political advertising on Facebook Platform governance and content moderation The politics of the polluted information ecology Haunted data: Cambridge Analytica and the inertia of infrastructure Facebook in the wild: The case of dangerous speech in Myanmar Concluding remarks Notes
13 Conclusion: The many faces of Facebook Facebook as a hyperobject Becoming new More-than-social media Possibilities for the future Notes
14 References
15 Index
Pages
1 ii
2 iii
3 iv
4 vii
5 viii
6 1
7 2
8 3
9 4
10 5
11 6
12 7
13 8
14 9
15 10
16 11
17 12
18 13
19 14
20 15
21 16
22 17
23 18
24 19
25 20
26 21
27 22
28 23
29 24
30 25
31 26
32 27
33 28
34 29
35 30
36 31
37 32
38 33
39 34
40 35
41 36
42 37
43 38
44 39
45 40
46 41
47 42
48 43
49 44
50 45
51 46
52 47
53 48
54 49
55 50
56 51
57 52
58 53
59 54
60 55
61 56
62 57
63 58
64 59
65 60
66 61
67 62
68 63
69 64
70 65
71 66
72 67
73 68
74 69
75 70
76 71
77 72
78 73
79 74
80 75
81 76
82 77
83 78
84 79
85 80
86 81
87 82
88 83
89 84
90 85
91 86
92 87
93 88
94 89
95 90
96 91
97 92
98 93
99 94
100 95
101 96
102 97
103 98
104 99
105 100
106 101
107 102
108 103
109 104
110 105
111 106
112 107
113 108
114 109
115 110
116 111
117 112
118 113
119 114
120 115
121 116
122 117
123 118
124 119
125 120
126 121
127 122
128 123
129 124
130 125
131 126
132 127
133 128
134 129
135 130
136 131
137 132
138 133
139 134
140 135
141 136
142 137
143 138
144 139
145 140
146 141
147 142
148 143
149 144
150 145
151 146
152 147
153 148
154 149
155 150
156 151
157 152
158 153
159 154
160 155
161 156
162 157
163 158
164 159
165 160
166 161
167 162
168 163
169 164
170 165
171 166
172 167
173 168
174 169
175 170
176 171
177 172
178 173
179 174
180 175
181 176
182 177
183 178
184 179
185 180
186 181
187 182
188 183
189 184
190 185
191 186
192 187
193 188
194 189
195 190
196 191
197 192
198 193
199 194
200 195
201 196
202 197
203 198
204 199
205 200
206 201
207 202
208 203
209 204
210 205
211 206
212 207
213 208
214 209
215 210
216 211
217 212
218 223
219 224
220 225
221 226
222 227
223 228
224 229
225 230
226 231
227 232
228 233
229 234
230 235
231 236
232 237
233 238
234 239
235 240
236 241
237 242
238 243
239 244
240 245
241 246
242 247
243 248
244 249
245 250
246 251
247 252
248 253
249 254
250 255
251 256
252 257
253 258
254 259
255 260
256 261
257 262
