Читать книгу Instagram - Tama Leaver, Crystal Abidin - Страница 2

1  Cover

2  Front Matter

3  Introduction Scroll Down: What’s Below? Over to You: Instagram the Instagram Book!

4  1 Platform From Burbn to Instagram Facebook Purchase Third-Party Instagram Apps and API Changes Finstagrams, Rinstagrams and Multiple Accounts The Algorithmic Timeline Communities, Boundaries and Content Moderation Stories and Snapchat A Business Model The Departure of Instagram Founders Kevin Systrom and Mike Krieger Conclusion

5  2 Aesthetics Introduction: The Visuality of Instagram Instagram’s Foundational Visualities Instagram’s Visual Identity Instagram’s Evolving Aesthetics of Normalization Telling Instagram Stories and the New Aesthetics of Normalization Instagram’s Platform Vernaculars and Practices Conclusion

6  3 Ecologies The Visual, Mobile and Locative before Instagram The Instagram Ecology Conclusion

7  4 Economies Reappropriating Instagram Influencers on Instagram Visual Genres of Influencer Advertising on Instagram Other Commercial and Advertorial Innovations Techniques of Relatability The Downside of Commercial Attention Optimizing Attention on Instagram Recent Guidelines and Ethics Regarding Instagram Commerce Conclusion

8  5 Cultures Subcultures on Instagram Instagram ‘in Real Life’ Conclusion

9  6 Lifespans Ultrasounds Sharenting Parental and Child Influencers Co-Creation Mourning, Death and Selfies at #funerals Instagram Data after Death Conclusion

10  7 From the Instagram of Everything to the Everything of Instagram Instagram Materialities Instagram in Popular Culture Virtual Influencers Templatability of Instagram From the Everything of Instagram … Instagram: Visual Social Media Cultures

11  Appendix: Instagram Timeline

12  References

13  Index

14  End User License Agreement

1 Chapter 2Table 2.1. List of Instagram filters (as at August 2018)Table 2.2. List of defunct Instagram filters (as at August 2018)

1 IntroductionFigure i.1. Instagram nametag for @polityinstabook

2 Chapter 1Figure 1.1. Instagram ‘Create New Account’ popup message, 2017Figure 1.2. Screenshot of health warning returned with Instagram #bonespo search.

3 Chapter 2Figure 2.1. Selfie sticks warning sign, Kyoto train station, June 2016Figure 2.2. Scene from western Austria, July 2012, as captured using Retro Camera for Androi…Figure 2.3. ‘Temporary placement object’; Perth train station, April 2014Figure 2.4. Type post templates (screenshots, 1 August 2018)Figure 2.5. Screenshot of Instagram story (with music) as viewed in the Netherlands in July …

4 Chapter 3Figure 3.1. ‘You’re all caught up’ message. Screenshot, 3 July 2018Figure 3.2. Example photograph taken with Huji Cam – Amsterdam, 17 September 2018 (styled as…Figure 3.3. Selfie by TH in Amsterdam (March 2018), with various levels of Meitu filter appl…Figure 3.4. Sample output from Prisma, using ‘Mondrian’ style; based on original selfie by T…

5 Chapter 4Figure 4.1. Instagram ad by @ongxavier demonstrating how he uses Nivea products in his clean…Figure 4.2. Artist impression of two Influencers who have tagged their accommodation and tra…Figure 4.3. Artist impression of a young girl holding a burger from an internationally renow…Figure 4.4. Instagram ad by @collettemiles demonstrating how she takes photographs with the …Figure 4.5. Instagram ad by @collettemiles featuring the Samsung product in her flatlay of e…Figure 4.6. Instagram ad by @collettemiles featuring her slipping the Samsung product into h…Figure 4.7. Artist impression of a fashion flatlay @beatricesaysFigure 4.8. Artist impression of an Instagram post promoting Strangers’ Reunion in the capti…Figure 4.9. Artist impression of an Instagram post promoting Strangers’ Reunion in the geolo…Figure 4.10. Artist impression of @xiaxue’s instablog postFigure 4.11. Artist impression of @naomineo_publicly demonstrating and captioning the behind-…Figure 4.12. Artist impression of @naomineo_publicly demonstrating and captioning the behind-…Figure 4.13. Lists of hashtags that Instagram users used to commiserate over the loss of foll…Figure 4.14. Lists of hashtags that Instagram users used to commiserate over the loss of foll…Figure 4.15. Lists of hashtags that Instagram users used to commiserate over the loss of foll…

6 Chapter 5Figure 5.1. DIY galaxy glazed doughnut offered by @boufesg that made for highly Instagrammab…Figure 5.2. Colour-changing drink offered by @boufesg that made for highly Instagrammable fo…Figure 5.3. Selection of Insta-worthy menu items, some of which involved a live demonstratio…

7 Chapter 6Figure 6.1. Artist impression of an Instagram post showing a foetal ultrasound with visible …

8 Chapter 7Figure 7.1. Artist impression of typical post by @insta_repeat featuring a compilation of Instagram post…

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