Читать книгу Instagram - Tama Leaver, Crystal Abidin - Страница 26

This chapter has mapped some of the bigger changes and challenges Instagram has faced since it was released in October 2010. The platform’s initial competition and growth, being purchased by Facebook, changing the way it works with third-party apps, beating Snapchat at its own game by rolling out Stories, and using Stories to reinvigorate growth while diversifying the tools inside Stories, are all a big part of what makes Instagram what it is today. Yet the challenges, as Systrom and Krieger left and Adam Mosseri took over, show there is still a lot of change ahead, and the shape of Instagram more tightly under Mark Zuckerberg’s control may look quite different in years to come. Most importantly, this chapter shows that Instagram is constantly changing, both in and of itself, and as part of a broader visual social media landscape, and those changes need to be kept in mind in order to understand what Instagram is, where it has come from, and where it is likely headed.