Читать книгу The Private Equity Toolkit - Tamara Sakovska - Страница 44

Once you determine what type of deals you are targeting, your next challenge is to create a well-crafted message to share with a wide audience. You should try to convey two things: first, your specific investment focus, and second, why your firm is the best partner for this type of investment. Here is an example of a more pointed description of what a generalist private equity fund might target: “We are looking to invest $50–100 million in businesses operating in the education, healthcare services or specialty chemicals sectors. Our firm has particular expertise in ‘buy and build’ strategies and taking portfolio companies to international markets.” The mandate described here is brief yet quite distinct: it is limited to three specific industry categories and provides information about target deal size and potential value-add from the private equity fund.

If you are a member of a sector team, there is a good chance that you are covering a very large industry, like business services, technology, financial services or consumer. It might be more helpful to carefully think through and communicate to your network the investment niches within your broad sector that you are working on. For instance, rather than discussing your interest in transactions happening, say, in the consumer sector more generally, specify subsegments of interest, such as holiday parks, organic frozen food producers or manufacturers of ethical skincare products. Finally, aim to include specific and memorable details in your message about your fund's credentials in order to stand out.