Читать книгу Risk & reward - Thabani Zulu - Страница 12

 Am I made for this?

 Do I have the time?

 What business must I start?

 Does this business have a market?

 What about the competition?

 Will I make money doing this?

Setting up a business is not easy. It requires a lot of planning, financial resources and emotional investment. By the time you realise that you have entered into a wrong venture, it may be too late. Therefore, it is critical that you make the right choice when deciding on a business venture. Be careful not to be “a Jack of all trades”, and venture into everything at the risk of not being seen as a specialist, and failing to attract a specific market. There is a dangerous surge in South Africa of companies being registered that purport to be able to do everything, such as ABC Enterprise CC selling stationery, road construction, building, catering services, facilitation and training. The old adage “Jack of all trades, master of none” still holds true. There are many ventures that you can enter into, for example:

1 property development;

2 catering;

3 maize production;

4 security; or

5 business consulting.

In this chapter, I want us to explore some of the critical factors that you should take into consideration before deciding which business to enter into.