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This book is designed to be a step-by-step guide to starting, managing and even selling your business. By focusing on the risks you will encounter and proposing strategies for managing them, it aims to answer many of the questions you might be faced with in your quest to be a successful business person. I would love this book to be in the office of everyone who runs a business and to be used as a reference guide when you are confronted with difficult decisions.

This guide is obviously not comprehensive. You will appreciate that the dynamics of a business are vast, ranging from business finance and marketing to managing contracts, suppliers, clients and human resources. All these fields are disciplines in their own right and cannot be covered in depth in a publication such as this. For your benefit I have, however, attempted to condense the material and provide introductions to critical concepts. This should enable you to make the decisions you intend making, but will not make you a specialist in the fields concerned. I would advise that, when in doubt as you venture and grow your business, you contact specialists in the various fields for more guidance and support.

I have kept the material as practical as possible, shying away from theory that may be irrelevant to you. The illustrations and examples in this book are real. They reflect the experiences of many of the business people I have interacted with. Some of them, good or bad, will happen to you too! Take them seriously, and learn to anticipate and deal with such challenges.

The book is relevant to South African business, big or small. While the principles it covers can be applied universally, I have used South African legislation, culture and business language to make it as applicable as possible to a South African business person.

I trust you will find the material beneficial and useful in your endeavour to run a successful business. I wish you well; the road will be steep and hard, but the reward that lies ahead is the fruit of your labour. Hang in there, and do not despair. Be wise, be fast, and be purposeful!

Good luck!

Thabani Zulu

March 2010