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Rather than write a traditional foreword here at the beginning, I decided to sprinkle random color commentary throughout the book instead. You’ll see my comments in thought bubbles like the one you’re reading right now. Think of these as text messages I’m sending you at various points in the book.

In addition to all the Zappos employees who contributed to this book, we partnered with Mark Dagostino, the #1 New York Times bestselling author of various books, including The Magnolia Story, to interview us, write, and help weave all of our stories together.

Without further ado, let’s start with Mark’s story of how this whole project came to life . . .

—Tony Hsieh

CEO, Zappos.com


The Power of WOW

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