Читать книгу Freight Brokerage Business - The Staff of Entrepreneur Media Inc. - Страница 10
ОглавлениеIntroduction to the Freight Brokerage Business
The transportation industry in general, and the trucking industry specifically, are critical to the economic and social survival of local communities, the country, and, indeed, the entire world. Think about the times major transportation systems have failed because of mechanical problems, natural disasters, or labor conflicts. When cargo can’t move, the repercussions are serious and widespread. For example, store shelves are emptied, perishable goods spoil, factories are shut down, workers become idled, and the economic repercussions quickly become catastrophic.
fun fact
According to a recent survey in Transportation Journal magazine, the aspects brokers enjoy most about their work are solving problems for customers and the fast-paced environment.
The United States may be shifting from a manufacturing to an information-based economy, and technology is certainly impacting every business, but there will never be a time when goods do not have to move. Thus, the freight transportation needs of manufacturers, distributors, wholesalers, retailers, online merchants, and many other types of businesses is growing rapidly within the United States. Furthermore, the need for shippers to transport their cargo in a timely, efficient, and cost-effective manner can mean the difference between profitability and significant financial loss. This presents a tremendous and potentially lucrative opportunity for knowledgeable and skilled freight brokers.
“Logistics professionals in the United States—shippers, intermediaries, and carriers—have transformed the way we do business,” says Robert A. Voltmann, president and CEO of the Transportation Intermediaries Association (TIA) in Alexandria, Virginia (www.tianet.org). “In the process, our national economy has been transformed as well. Transportation has become a strategic asset. Inventory is now stored in motion, as we have been able to move to just-in-time delivery. More goods are being moved with more efficiency and reliability than ever before.”
• Terminology Explained
Broker means a person who, for compensation, arranges or offers to arrange the transportation of property by an authorized motor carrier. Motor carriers, or persons who are employees or bona fide agents of carriers, are not brokers within the meaning of this section when they arrange or offer to arrange the transportation of shipments which they are authorized to transport and which they have accepted and legally bound themselves to transport.
Brokerage or brokerage service is the arranging of transportation or the physical movement of a motor vehicle or of property. It can be performed on behalf of a motor carrier, consignor, or consignee. Non-brokerage service is all other service performed by a broker on behalf of a motor carrier, consignor, or consignee.
Take a look around your home or office. It’s highly unlikely that you have much—if anything at all—that didn’t reach you either entirely or partially by truck. The size and scope of the motor freight industry can be overwhelming. This is not something most people think about on a day-to-day basis, as long as what’s needed shows up at their door (or at their local store) when it’s expected.
fun fact
According to U.S. Freight Brokers, “70 percent of all manufactured and retail goods transported within the United States on an annual basis are via truck.” However, research conducted and published within Logistics Today in March 2016, suggests that during the past decade, larger freight brokers have done significantly better than small, independent brokers because these larger organizations are able to better leverage technology, hire larger and more experienced teams of salespeople, keep prices low, plus use their size, financial stability, and experience as a selling point with potential customers and clients.
The good news for you is that there’s plenty of room for you to start and grow a profitable business serving the transportation industry as a freight broker. What exactly is a freight broker? Very simply, it is an individual or a company that brings together a shipper that needs to transport goods with an authorized motor carrier that wants to provide the service. The legal definitions of broker and brokerage service are found in the Code of Federal Regulations, 49CFR371.3:
A freight broker falls into the category of transportation intermediary, which is a company that is neither a shipper nor an asset-owning carrier, but plays a role in the movement of cargo. “Transportation intermediaries leverage their knowledge, investment in technology, and people resources to help both the shipper and carrier succeed,” explained Voltmann.
Brokers provide an important and valuable service, which in many cases has become indispensable within recent years, to both motor carriers and shippers. Brokers help carriers fill their trucks and earn a commission for their efforts. They help shippers find reliable motor carriers that the shippers might not have otherwise known about. In fact, some companies use brokers as their traffic department, allowing the broker to coordinate all of their shipping needs.
Brokers are not new to the trucking industry; they’ve been around since the industry itself began in the early part of the 20th century. Prior to the 1970s, however, regulations governing brokers were so restrictive that few firms were willing to even try to gain entry into the industry. But with dramatic changes in federal transportation policy during the 1970s, regulatory restrictions have been eased, creating new entrepreneurial opportunities in the third-party logistics arena.
An industry so huge and diverse requires a wide range of participants to thrive. Some of these participants’ titles may be a bit confusing, and some of their responsibilities may overlap. But to keep things clear, and as simple as possible, let’s look at who the key players are and what they typically do.
• Freight broker. A freight broker is the middleman who connects shippers and carriers. Freight brokers are also known as “truck brokers,” “transportation brokers,” and “property brokers.” Though the term “freight broker” is used throughout this book, you may see or hear these other titles elsewhere.
• Shipper. A shipper is an entity that has products or goods to transport. Technically, shippers can be individuals or companies, but as a broker, you will deal most often with businesses in fields like manufacturing or agriculture.
• Motor carrier. A motor carrier is a company that provides truck transportation. There are two types of motor carriers: private (a company that provides truck transportation of its own cargo), and for hire (a company that is paid to provide truck transportation of cargo belonging to others). There are two types of for-hire carriers: common and contract. A common carrier serves the public under two stringent obligations: compulsory service and liability for loss or damage to goods. A contract carrier transports freight under contract with one or a limited number of shippers.
tip
Many shippers who have their own fleets (private carriers) occasionally function as contract carriers. Many of their trips are one way, and they often work with brokers to find loads to carry on their return trips. Build relationships with private carriers whenever you can.
• Freight forwarder. Often confused with freight brokers, freight forwarders are significantly different. Forwarders typically take possession of the goods, consolidate numerous smaller shipments into one large shipment, then arrange for transport of that larger shipment. To transport goods, surface freight forwarders use both motor freight and rail carriage; airfreight forwarders use cargo and passenger airlines; and ocean freight forwarders use water carriers.
stat fact
Since trucking deregulation in the 1970s, the number of shippers associations has declined significantly.
• Import-export broker. These people are facilitators for importers and exporters (import brokers are also referred to as customhouse brokers). Import-export brokers interface with U.S. Customs, other government agencies, international carriers, and other companies and organizations that are involved in international freight transportation.
• Agricultural truck broker. Generally small and operating in one area of the country, unregulated agricultural truck brokers arrange motor carrier service for exempt agricultural products.
• Shippers associations. Shippers associations are exempt, nonprofit, cooperative organizations formed by shippers to reduce transportation costs by pooling shipments. Shippers associations operate in a manner very similar to that of freight forwarders, but their services are limited to their members and are not available to the general public.
In a perfect world, of course, each entity in the industry would handle its traditional role and that’s all. However, the transportation industry is changing so rapidly that once-distinctive lines have blurred. Also, it’s quite common for a successful freight broker to expand his or her business by creating subsidiaries or additional companies that offer other freight services.
Plus, while it’s not possible to fully automate a freight brokerage business, technology and specialized software (from companies like DAT Solutions, LLC, www.dat.com/products/broker-tms) are currently being used heavily by freight brokers of all sizes, so they can work much more efficiently when it comes to managing operations, accounting, document management, and analytics. Thus, a successful freight broker must understand how to best utilize the specialized technology that’s at their disposal to remain highly competitive.
A key issue, say industry experts, is that legal definitions have not been challenged recently, so freight forwarders may be acting as brokers, and brokers may assume the role of freight forwarders. In the event of a cargo claim or nonpayment of bills, problems can arise when a company holds multiple authorities. The question becomes: Who was wearing what hat and when?
• A Truck by Any Other Name
The term “truck” is an umbrella word covering a wide range of equipment. Among the types of trucks you’ll need to be familiar with are:
• Dry vans (non-refrigerated semitrailers)
• Refrigerated semitrailers (or “reefers”)
• Flats or flatbeds (flat trailers built to handle heavy loads such as metal and machinery)
• Liquid tankers (trailers designed to carry liquid or fine bulk materials)
• Ragtops (canvas-covered, boxlike trailers)
• Containers (shipping containers used for freight carried on ships or trains)
• Air-ride (trailers built to reduce road shock and designed to carry fragile items)
tip
As a freight broker, you’ll build your company on repeat business. If you do a good job, you’ll rarely have a one-time customer. Most shippers have routine, repetitive shipments that move around the country on a predictable schedule. As you become familiar with these shipments, they become easier to handle. To establish loyal customers and generate repeat business, not only must you master the skills related to becoming a skilled freight broker, you’ll also need to develop and polish your sales, problem solving, time management, and organizational and interpersonal communication skills.
Clearly, pushing the proverbial envelope when it comes to services and operations has some definite risks, and you’ll want to carefully consider all of your options when setting up your business. If you’re new to the industry, nothing replaces the need for specialized training and real-world experience prior to working in this field as the operator of a freight brokerage. Without proper training and some real-world experience, you’re much more apt to make costly mistakes and destroy business relationships.
Ask a class of first graders what they want to be when they grow up, and you’ll likely hear things like doctor, firefighter, police officer, superhero, or lawyer; it’s highly unlikely anyone will say “freight broker.” So how do successful freight brokers get into the business?
stat fact
Trucks carry 94 percent of all furniture, fixtures, and appliances for the American home.
Bill Tucker’s brokerage in Cherry Hill, New Jersey, has employed three generations of his family. His father founded the firm in 1961 by purchasing one of the few broker’s licenses still operating at the time. Years later, Tucker was working in the computer industry when his father passed away unexpectedly. At first, he and his mother decided to sell the business rather than shut it down, so he helped run it while looking for a buyer. But after several months without a realistic offer, Tucker decided that he wanted the company for himself. He worked out a deal to buy the company from his mother, and now his own sons work for him. “I’ve never regretted it because it has been a great business,” he says.
After holding a variety of jobs in the transportation industry, Cathy Davis started MCD Transportation, Inc. as a consulting and commissioned sales agency in 1986, and obtained brokerage authority in 1991. After she passed away in 2002, her daughters took over the Smyrna, Tennessee-based company.
• Working 9 to 5
While it’s certainly possible to start a freight brokerage as a part-time business and gradually expand it into a full-time operation, this approach is not recommended. This is not a business where problems or issues can wait. You need to be accessible to your customers during regular business hours and often after normal business hours as well. If you’re not available to answer a question, solve a problem, or quote a rate when a shipper needs information, for example, they’ll likely take their business elsewhere.
There’s also the image issue to consider. Whether it’s a valid perception or not, many people view part-time businesses as hobbies, and their operators as less than professional. Many shippers are not going to trust their shipments to a part-time freight broker.
If you need more income than your business will generate in its early days, consider operating a full-time brokerage with a part-time job on the side—but be sure the hours you work at the other job won’t interfere with your brokerage. Try to schedule that work for nights and weekends. Alternatively, consider becoming an agent for a brokerage firm, instead of operating your own freight brokerage.
Chuck Andrews started his business in Indianapolis in 1993. Having spent his entire professional life working for trucking companies and railroads, he found the brokerage business tremendously appealing. “Out of all the transportation operations, a brokerage operation is very clean,” he says. “By that, I mean it’s basically a 7:30 A.M. to 5 P.M. operation. Very seldom do you have problems occur after that. Your operation runs Monday through Friday. When you’re on the trucking side of it, you have all the problems. If a guy blows a tire, he’s calling somebody at one or two o’clock in the morning to get money to fix it. With brokers, it’s our concern—we want the freight moving on schedule—but it’s not our problem, because the driver is going to call his dispatcher or his company.”
For 18 years, Ron Williamson worked as a corporate traffic manager and director of distribution for several major corporations. He also had experience with a railroad and a transportation-consulting firm. Finally, when he could no longer resist the entrepreneurial urge, he started his own brokerage firm in 1981, based in Bloomingdale, Illinois, and has since founded two trucking companies as well.
As a broker, you have the opportunity to handle many types of freight. You may opt to simply handle general commodity freight—materials that are typically easy to handle and don’t require any special attention. However, you might want to develop some expertise in areas such as heavy equipment, oversized loads, perishable commodities, or even hazardous materials. Becoming an expert at coordinating the transportation of specialized goods could easily allow you to charge premium rates for your services and make it easier for you to find clients (shippers).
aha!
If you’re working with a carrier or broker now and are planning to quit in order to start your own brokerage, don’t assume the customers you have a good relationship with will automatically follow you. It may happen, but if you’re counting on that customer for early revenue, you could be in for a rude awakening.
Don’t limit your specialization plan to the commonly accepted areas. Instead, find your own niche. Tucker, for example, does some interesting work for retailers. One major national chain hires his company to handle the distribution of point-of-sale promotional displays that have to be delivered to hundreds of stores on the same day. It’s a move that’s important but not frequent enough for the retailer to maintain the required expertise in-house. Other big businesses use Tucker’s company to manage shipments related to store openings and closings.
Even following deregulation, the transportation industry comes under the regulation of a number of different agencies. The least-regulated cargo is intrastate freight—shipments moving within the borders of a single state. That freight is regulated under the laws of the particular state and is also typically regulated by the state’s department of transportation, department of business and professional regulation, and/or the department of revenue and taxation.
For interstate shipments—shipments moving between states—the key regulatory agency prior to 1995 was the Interstate Commerce Commission (ICC), an independent agency created by Congress in 1887 to regulate commercial activity crossing state lines. The ICC was created in response to turmoil within the railroad industry, and came about after an 1886 Supreme Court ruling that said states could not regulate interstate railroads, which effectively shifted the burden of regulation to the federal government.
The commission initially possessed limited regulatory powers, but by the early 1950s its jurisdiction extended to all types of surface transportation vehicles and channels. The agency was criticized for regulatory excess and setting artificially high transportation and shipping rates. By the early 1980s, deregulation of transportation industries had stripped the ICC of most of its authority to set rates. In 1995, Congress abolished the ICC and created a Surface Transportation Board (STB) within the Department of Transportation (DOT). The responsibility of the DOT is to perform the small number of regulatory tasks that had remained with the ICC. Today, the primary agencies that oversee motor freight transportation are the STB, DOT, and the Federal Motor Carrier Safety Administration (FMCSA).
This is not a business for the faint of heart or a shy person who is happiest shuffling papers behind closed office doors or within their cubical. However, courage and an extroverted personality alone won’t guarantee you a successful freight brokerage either. According to Davis, “Anyone involved in operations needs to be able to handle stress, make quick decisions, handle multiple tasks, have a good phone voice, and develop top-notch communication skills. It’s also good to possess some general business knowledge.” You not only need to understand the freight industry, you must also appreciate the business demands your customers face.
Andrews agrees that communication skills and a solid foundation in the industry are important for brokers. You need to be able to speak industry jargon to demonstrate your knowledge. “The worst thing you could do is call a shipper and start fumbling on the phone,” he says. “He’s never going to give you any freight because he’s going to know right away that you have no knowledge of the business, and he would not trust his goods being moved with you.”
Williamson says you’ve got to be “a good all-around person.” That means being comfortable with the financial side, the sales side, and the operations side. Understanding how to leverage technology and specialized software designed for use by freight brokers has also become increasingly more important within the past five years.
The TIA’s Voltmann says, “The future for intermediaries is very bright as asset-owning carriers concentrate on what they do best, and shippers concentrate on their core competencies. Shippers and carriers need the innovation and expertise intermediaries provide. The result will be continued improvements, which will mean more choices for consumers and lower costs.”
Start Your Own Freight Brokerage Business is an easy-to-read resource that will introduce you to this business opportunity. However, it’s only a starting point if you opt to pursue this type of career path. How you proceed should depend on your goals, financial resources, existing education, the amount of additional job-specific training, and general business education you’re able and willing to acquire, as well as your willingness to build your own business from scratch over time (as opposed to working for an existing freight brokerage business, potentially as an agent or as an employee).
If you opt to pursue starting your own freight brokerage business, one of the first things you’ll want to do is obtain proper training. Simply by visiting your favorite internet search engine, such as Google (www.google.com) or Yahoo! (www.yahoo.com), enter the phrase “freight broker training” within the search field, to learn about the various schools and organizations that offer this type of training.
As you’ll discover, you can participate in online-based classes at your own pace, or obtain instruction in person within a traditional classroom setting. Depending on which training program you choose, the cost will range from just under $500 to several thousand dollars, and the time commitment required will typically be between one week and several months.
Some of the organizations that offer the specialized training that you ultimately need include:
• Brooke Transportation Training Solutions (www.brooketraining.com). Offers classroom training in multiple cities across the United States, as well as an online program that can be done from home. The course price starts at $2,495.00 for the intensive, five-day (40-hour) program, although a two-week (80-hour) course is also offered that’s designed specifically for people looking to start their own brokerage business as opposed to working as an agent or as an employee for a broker.
• Ed2go (www.ed2go.com). Offers a six month, classroom-based course (in conjunction with Palm Beach State College), which starts at $1,895.00.
• FBC Freight Brokerage Course (http://freightbrokerscourse.com/products/freight-broker-training/). Offers home study and online-based programs ranging in price from $99 to $699.
• TIA Delivers (www.tianet.org). Offers a home study course.
Optionally earning a Certified Transportation Broker accreditation will provide you with the textbook knowledge needed to establish yourself in this industry. However, absolutely nothing can replace the need for real-world training and experience, which you can only obtain from actually working for an established freight brokerage, or by working in other aspects of the ground transportation/freight industry.
While this work experience is optional prior to starting your own freight brokerage business (or becoming an agent), it’s an extremely savvy business practice to acquire at least some industry-related, real-world experience before attempting to launch your own freight brokerage business.
Beyond the industry-specific training and knowledge that’s required, running any type of business requires the business operator to juggle many responsibilities, and wear many different proverbial hats, so you’ll also want to develop general business and bookkeeping experience. In other words, you need to be able to efficiently handle the core responsibilities of being a general business operator.
Thus, taking general business, marketing, and technology-related courses will help you develop and fine-tune the core business and marketing skills you’ll need. If you’re not technologically savvy, learning how to operate a computer and use industry-specific software, as well as general business and bookkeeping software, will all ultimately be essential if you opt to launch your own freight brokerage business.
• Further Your Education Online
General business classes can be taken online, at your own pace, from a wide range of accredited institutions. It’s also possible to participate in free, online-based classes from iTunes U, for example, by downloading the free iTunes U app onto your Mac, iPhone, or iPad. The iTunes U app is available from the App Store. Once you launch the free app, you will be able to browse an extensive course catalog, choose which classes to participate in, and then sign up and participate in each selected class.
University of Phoenix (www.phoenix.edu/colleges_divisions/business.html) is just one example of an online, accredited institution that offers fee-based business classes. Open Culture (www.openculture.com) and Alison Learning (http://alison.com), however, are other resources for participating in free, online business classes that range from accounting, human resources, operations management, leadership skills development, marketing, business writing, and negotiation to business communications, sales management, and fundamentals of business law.
It’s also essential that you develop strong written and verbal communication skills, since you’ll continuously be interacting with other people in person, in writing, via email, and over the phone. At the same time, becoming a savvy negotiator will help you. These skills can be acquired through the use of self-help courses, or by participating in evening classes, community college classes, or online classes, for example.
Before Becoming a Freight Broker or Agent, Get the Proper Training
Reading Start Your Own Freight Brokerage Business is a wonderful first step toward obtaining the knowledge and skills needed to start a freight brokerage business or becoming an agent for an existing business. However, it is just a first step.
After reading this book, if you decide this is a career path you want to pursue, seriously consider investing the time and money needed to acquire the proper training and education. This can be done by taking a live, hands-on training program that requires between 40 and 80 hours in a classroom environment, or it can be done at your own pace, by participating in an online-based training course.
As you’ll soon discover, the people who want to acquire the most comprehensive training begin by completing an online training program, and then take a live, hands-on training program, so they can interact with and learn from experienced instructors in person.
When it comes to finding a training program, you have many options to choose from. One option is Brooke Transportation Training Solutions (www.brooketraining.com/our-courses). Founded by Jeff Roach, this organization offers both an online training program, as well as 40- and 80-hour live training programs that are taught in multiple cities throughout the country.
Roach has spent his entire adult life working in various aspects of the ground transportation industry and for the past two decades has operated a highly successful freight brokerage business called Brooke Transportation Services, which is based in the Dallas/Fort Worth area.
It was back in 2001, when he was looking for a training program for his own employees but could not find a good one, that he decided to create Brooke Transportation Training Solutions and began developing an ever-evolving and extremely comprehensive training program, which is now available to the public.
Over the years, tens of thousands of students have graduated from Roach’s training programs and have gone on to pursue their own successful careers operating a freight brokerage business or working as an agent for an established company.
In this interview, Jeff Roach shares valuable information about how to acquire the education and training needed in order to operate a successful freight brokerage business or become an agent for an existing freight broker.
“When I started in this business, unless you already knew someone working within it, you didn’t know what it was. The concept of a freight brokerage or freight broker agent was simply unheard of, even though these companies existed. What I have seen over the past few years is that knowledge about this type of business has become much more mainstream. It used to be people who got into the freight brokerage business were migrating from the trucking business, for example, because they were the only ones who knew about this opportunity. Today, people are graduating from high school or college and are choosing this as a career path,” explained Roach.
“Today, companies in many different industries, and of all sizes, are using freight brokers or third-party logistics companies, which are basically the same thing. When I first started in this business and had to call on shippers, I often had to explain what a freight broker was. Today, this is no longer the case. Not only do all shippers know about freight brokers, most shippers now rely heavily on them,” added Roach.
As in any industry, technology is changing the way people do business. While there are many technology-based tools that can be used by freight brokerage businesses to automate some aspects of their work, Roach does not see technology replacing the need for freight brokers any time soon.
“Over the next three to five years, I think there will be new software and technologies introduced that will handle more of the tasks and decision making that’s currently done by freight brokers. So it’s important for people entering this field to understand how to use technology and to stay up-to-date on these latest advancements. Technology will help with efficiencies and asset utilizations, plus make it possible to make decisions faster,” said Roach.
Many freight brokerage businesses operate throughout the United States, and there’s a lot of existing competition in this field. However, Roach strongly believes that tremendous opportunities still exist for people first breaking into this field.
“There has never been a better opportunity than there is right now for freight brokerage businesses. If you look at transportation stocks, for example, they’re hitting an all-time high. With the new Republican-led U.S. government, starting in early 2017, there is going to be a huge infrastructure building program within the United States. I think we are at the beginning of a renaissance period as far as it being the best time ever, in the history of the world, for transportation companies, transportation services, brokers, and agents,” explained Roach. “Companies in many industries, and of all sizes, are investing heavily in transportation and logistics. I see tremendous opportunities existing and growing in many areas of the ground transportation industry.”
When asked to describe the ideal student for one of Brooke Transportation Training Solutions’s programs, Roach responded, “Everyone needs to enter this field with realistic expectations. This is not a career path for someone who does not like to work. This is a career for people who like to wake up early and spend their entire day solving problems and developing creative solutions for evolving problems. It never stops. You make a living in this business by solving problems.
“When operating a freight brokerage business, there is no such thing as running it on autopilot. You have to be the kind of person who loves to solve problems. Each and every day, you are going to be solving problems for shippers and carriers. Thus, you have to enter this industry with the right expectations and the right attitude. It’s not for the faint of heart.
“There are many different personality types that do well working in this industry, but you need to understand that you’re literally going to be sitting in front of a computer and on the phone every day, from morning to night. You’re going to be continuously communicating with shippers, traffic managers, dispatchers, drivers, and other logistics companies, for example. Again, this career is for people who love to work hard and solve problems.
“In terms of core skills and prior education, I have seen plenty of people with little formal education succeed once they’ve acquired the proper training to operate a freight brokerage business or become an agent. I have also seen people with college degrees succeed. This industry is open to everyone, as long as they’re willing to work hard and do what they say they’re going to do. The last thing I am going to do is put restraints on people by telling them they’re not an ideal candidate for this industry,” said Roach.
After years of being an instructor and training thousands of individuals to operate their own freight brokerage businesses, Roach says that he can look at a new class of students and pick out who will likely become the most successful by pinpointing one certain trait.
“The person who has overcome the most adversity in their life and did not quit will be the person who is the most successful working in this field. This is a business that takes that type of character—someone who is not going to quit when things get difficult or stressful. This is a job where you are putting out fires and solving problems. It never stops. You can’t be the type of person who gives up easily. You need to be the type of person who gets knocked down and who gets right back up again.
“Someone who has encountered great setbacks in their life and has overcome them will typically do much better in this type of work than someone who has had everything handed to them. There is nothing easy about this career path. If anyone says working in a freight brokerage business, or operating one, is easy work, they are lying to you,” added Roach.
For people who have no previous experience working in the freight, shipping, or ground transportation industry, Roach believes that the very best way to get started is to invest the required 40 to 80 hours in order to obtain training.
“You will learn what works and what doesn’t work. Operating a freight brokerage business, or working as an agent, is not the type of job that requires you to pass a test, get a license, and then get started. There are a lot of excellent courses out there. Participate in one,” said Roach.
“I am 100 percent sure that what’s covered within our courses is the most accurate, most timely, and most necessary information someone needs. We help people break into this industry with the knowledge they need to become successful.
“Before you spend any money to obtain a freight brokerage license and acquire a surety bond that could cost thousands of dollars, obtain the right training, determine the best path for you to personally follow, and then decide how to proceed next in terms of in what capacity you’ll enter this industry. It might make financial sense for you to first become an agent, as opposed to launching your own freight brokerage business. Make intelligent decisions based on knowledge and coaching,” explained Roach.
Not everyone chooses to open their own freight brokerage business and wants to take on that added financial responsibility. Roach stated, “If you choose to become an agent first, upon completing one of our training programs, we will personally introduce you to established freight brokers looking to hire agents immediately, so after participating in a 40- or 80-hour course, you could land a really good job working for a broker, for example. Start with good training, and then choose a career path in this industry based on your risk tolerance and financial situation.”
In terms of choosing between an online-based or live training program, Roach explained that everyone learns best in a different way. “If you want to work at your own pace, and learn every little detail about everything, an online course may be best suited for you. However, if you want to take a more hands-on approach to your training, participate in a live course, where you’re sitting in front of your instructors. Our online course is interactive, and offers everything you could possibly want to know about this business. It’s one of the highest rated programs offered by Education To Go (www.ed2go.com), and it’s available through 2,000 colleges and universities in multiple languages. For people who can’t travel, the online course is perfect,” said Roach.
According to Roach, the live classes are extremely hands-on in terms of their approach. Not only do the live classes explain how to make sales calls to potential shippers, but during the class, students actually make the calls, and then get critiqued on their performance. He said, “People come to our live course because they want hands-on experience, not just textbook knowledge.”
For those students with the most time, financial resources, and schedule flexibility, in order to obtain the maximum level of training, Roach recommends completing the online course offered by Brooke Transportation Training Solutions and then participating in the two week (80-hour) live training program. For someone looking to set up and operate their own brokerage, this is the best solution for acquiring the comprehensive knowledge and hands-on experience you will need to be successful. “Hands-on, live training is not something that can be emulated online,” said Roach.
On the final day of training, representatives from a handful of companies that offer resources and software for operating a freight brokerage business make presentations. “Someone can leave the training with just about everything they need, plus have a clear understanding of what the next steps should be for them,” added Roach. “If you want to become an agent, established brokers will come to the final class and be on hand for recruiting purposes. Graduates from the training need to decide what path they want to take. This will determine the steps they need to take next, and what their immediate financial obligations will be to get up and running.”
Early in his interview, Roach stressed that someone interested in becoming a broker or agent should enter this field with realistic expectations. The best way to develop these expectations is to work with a trainer or coach, or to spend some time working for another company. “Listen and learn from someone with experience and who wants you to become successful. My whole goal is to teach people how to go down this road with realistic expectations. I will present information and answer every question that’s posed to me, but I will never sell this career path on anyone,” said Roach.
He added, “The biggest mistake people make going into this field is that they initially spend a lot of money that they don’t need to spend. For example, they go out and acquire a license and a bond for their business before they’ve even decided to establish a freight brokerage business. Depending on the path someone chooses to take, these expenses might not be necessary. I recommend that someone invest in the proper training or coaching first. Then, based on the information you obtain, decide what else you want or need to invest in.
“Keep in mind, the premium in this business is not finding trucks. The premium and challenge is finding shippers. People come to me wanting to become a broker, because they already know several people who own trucks, or have contacts in the ground transportation industry. That’s great, but what you need as a broker are shippers to work with. Training will teach you how to find potential shippers, make sales calls like a pro, and how to build lasting business relationships. I truly believe that Brooke Transportation Training Solutions is the very best in the business when it comes to training our students on how to make successful sales calls to shippers,” said Roach.
Developing core business skills, having an outgoing personality, and learning the ins and outs of working as a freight broker are all essential. According to Roach, what’s equally important is that someone entering this field also has integrity and character. “It’s all about building trust and doing what you say you’re going to do, when you say you’re going to do it. Without trust and relationships, you have nothing in this business.”
stat fact
Trucking accounts for 81 percent of the nation’s freight bill, and trucks move approximately 67 percent (by weight) of the nation’s freight.
The online-based training program from Brooke Transportation Training Solutions is priced at $1,695 (as of early 2017). The live, five-day (40-hour) Freight Brokerage Basic course, offered in a wide range of cities, is priced at $2,495, while the Freight Broker Advanced Course (an additional 40 hours) is priced at $3,995. Financing is available for the online course, and 100 percent financial aid is available for qualified vets through the VA Chapter 31 Program (www.brooketraining.com/veterans).
In addition to the Brooke Transportation Training Solutions website, which offers information about the company’s training programs, Roach publishes the free Freight Broker Training Information Blog (http://freight-broker-info.blogspot.com), which he continuously updates with articles, advice, and information about useful resources. Plus, the company is active on Facebook (www.facebook.com/BrookeTransportationTrainingSolutionsLLC) and LinkedIn (www.linkedin.com/in/jeffery-roach-9a427153).
“Between the website, our blog, Facebook, and LinkedIn, we do everything we can to get the best information and resources out there for people who are already in the industry and for people who want to get into this industry,” concluded Roach.
He recommends the TIA (Transportation Intermediaries Association, www.tianet.org) as another excellent resource for someone interested in learning more about this field. However, he suggests waiting to join this organization until after you’ve opened your own freight brokerage business, because the annual membership fees for this industry association are expensive.
