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v

List of figures and tablesviii

Authorsix

Acknowledgementsxi

Abbreviationsxii

Glossaryxiii

Prefacexv

PART I: THE CHALLENGE OF ENTERPRISE DATA1

1. THE DATA ASSET3

What are data?3

What is data quality?11

What is data quality management?14

Summary14

2. CHALLENGES WHEN EXPLOITING AND MANAGING DATA15

The complex data landscape15

Complex decisions16

Virtuous circle or downward spiral?16

Unclear data ownership 17

Backups and data quality17

Data quality and lack of transparency in business cases18

The data triangle 19

Data as a raw material 20

The data machine: expectations vs reality 20

Do your data trust you? 21

The challenge of managing enterprise data quality23

Summary24

3. THE IMPACT OF PEOPLE ON DATA QUALITY25

Comparisons between data quality and health and safety25

People and data 26

The Data Zoo 28

How data behaviours interact 40

Individuals as part of a team 40

Teams within the organisation 41

Data demotivators 42

Summary43

CONTENTS