Читать книгу Theorizing Crisis Communication - Timothy L. Sellnow - Страница 29

Although the food recall model describes communication and decisional processes within a very common risk context, it has not yet been applied broadly. One exception is Novak and Biskup’s (2011) examination of readability in food-related warning and recall messages produced by the Food and Drug Administration and the United States Department of Agriculture. The authors concluded that food-related warnings and recalls were written at reading levels above those of nearly half of the adult U.S. population. Messages at this level exclude a significant portion of the public from understanding and believing the messages as described in Stage III of the model. The high reading levels of these written warnings and alerts about food contamination limit their effectiveness.