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The patient-specific design of medicines (PSDM) is a novel method which was first described by Smith and Jones. The PSDM method is based on conventional designs modified by using an alternative gene-based protocol. The main feature of the PSDM approach is its high specificity of treatment. The principle of the PSDM approach is depicted in Figure 1.

Using the PSDM method, we observe a shift in the specificity of the treatment. During the normal design of medicines, specificity is obtained from the experience of the scientists. In the PSDM method, specificity is obtained from the genes of the patient. The specificity of the PSDM method can be augmented by adding information from family members. The PSDM method is estimated to increase specificity by a factor of five.