Читать книгу Dare Mighty Things - TM Smith - Страница 4

In this section, you’ll get a chance to take an inside look at 11 amazing entrepreneurs. I’ve had the privilege to speak to many more entrepreneurs than I had space to feature in the book. All the men and women I interviewed were incredibly open and giving of their time and their difficulties during their journey. I am forever grateful for how they opened their souls for this effort. I can only hope that I was able to capture the essence of who they truly are. Amazing entrepreneurs who have successfully Dared Mighty Things!

What’s the deal with the Personas?

As you navigate your way through these 11 entrepreneurial profiles, you’ll find each story includes several ‘personas’ described at the end of the chapter. When I sat down and chatted with these millennial entrepreneurs, I heard several consistent themes develop. I learned each of their routes to success included seven common personas. While the waypoints on the paths they took were always different, the places they stopped along the way almost always were the same. Those stops are the personas. These seven personas would reveal themselves during these discussions. My hypothesis going into this project was that I would find some commonalities. I was surprised, however, at how often these seven personas appeared with each profile. There is a more detailed persona described in Part 2 of the field guide, but you’ll note there are two key personas highlighted within each profile.

1. Chase Fancher—Founder, Oak & Oscar Watch Co.

2. Sekou Andrews—Founder & CEO, SekouWorld

3. Melissa Price—CEO & Lady of the Vault, dPOP!

4. Taylor Bruce—Publisher, Wildsam Publishing

5. Veronika Scott—Founder, The Empowerment Plan

6. Brian Wong—Founder, Kiip

7. Nailah Ellis Brown—Founder, Ellis Island Tea

8. Steven Counts—Founder, Counts Photography, NYC

9. Courtney Powell & Joe Vennare—Founders, Kinsman Men's Shop & Fitt.com

10. Dave & John Vermiglio—Founders, Grey Ghost Restaurant

11. Alex Clark—Founder, Bon Bon Bon Chocolates