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Once you have addressed each of these issues, you must prepare the actual business plan. There are a number of resources available to you at this stage. Your community’s chamber of commerce or government business information center can provide you with sample business plans. There is also a ton of information online on preparing a plan.

If you are using your business plan to obtain financing from a financial institution or private investor, you will want to ensure that it is clearly presented, well organized, and professional looking. Make sure there are no grammatical or spelling errors. It is also well worth including graphs, photographs, and artist renderings, if possible. You may also want to spend the extra dollars and buy a presentation folder or binder that will help convey your professional image.

You will need to put particular emphasis on your financial figures. We recommend preparing four sets of profit and loss projections, called pro formas, that look at worst, best, break-even, and most realistic case scenarios. Pro formas are discussed in more detail in Chapter 4.

If you are looking for private financing, be sure to include projected return on investment figures for your potential investors.

If you will be using your business plan for internal use only, you may wish to keep the plan on your computer or in a file, and refer to it as needed to help keep you on track. It doesn’t need to be as presentable as it would be for a banker or investor, but you still want it well-organized and complete.