Читать книгу Never Say Sell - Tom McMakin - Страница 45

Maybe you've been working with the marketing director of a statewide bank for the last five years to produce their local TV advertisements. Now she's thinking about integrating some longer-form video content into their website (such as interviews with employees and customers), and wonders whether you'd be up for the task. You welcome the opportunity. You haven't produced this type of content before, but you know their tone and branding like the back of your hand and you're confident you're the right one for the job.

Maybe you do Salesforce implementation work for small companies in the Midwest. You've been working closely with the IT director at one organization, who is not only a client but also a classmate from college. You've known each other for decades and he trusts you, so you're not surprised when he asks you to come in and do a full Salesforce training for multiple teams within his company. You haven't done this before, but after a successful training session you start to think this is something you should begin offering to other clients.