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Tomer Sharon
Validating Product Ideas
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Страница 1
VALIDATING PRODUCT IDEAS
Страница 3
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CONTENTS
FOREWORD
Страница 9
CHAPTER 1
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Experience Sampling
Why Experience Sampling Works
Other Questions Experience Sampling Helps Answer
How to Answer the Question
STEP 1: Define the scope and phrase the experience sampling question.
STEP 2: Find research participants.
STEP 3: Decide how long it will take participants to answer.
STEP 4: Decide how many data points you need.
STEP 5: Choose a medium to send and collect data.
STEP 6: Plan the analysis.
STEP 7: Set participant expectations.
STEP 8: Launch a pilot, then the study, and monitor responses.
STEP 9: Analyze data.
STEP 10: Generate bar charts.
STEP 11: Eyeball the data and identify themes.
Men Are Lost in Aisles
Other Methods to Answer the Question
Experience Sampling Checklist
CHAPTER 2
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Interviewing and Personas
Why Interviewing Works
Other Questions Interviewing Helps Answer
How to Answer the Question
STEP 1: Create BS personas.
STEP 2: Decide who, how, and where to interview.
Who?
How and Where?
STEP 3: Write a one-page plan.
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