Читать книгу Validating Product Ideas - Tomer Sharon - Страница 14

Experience sampling is an effective user research technique that has the following benefits:

• Offers insights about user needs: It gives you a glimpse into users’ lives and their realities and uncovers their objective needs.

• Provides evidence-based feature generation: The results can be transformed easily into product features because they provide a combination of qualitative and quantitative data about very specific needs. This way, you can become confident in your innovation since it is backed by evidence.

• Highlights current pain points and delights: When you learn what makes your potential customers happy or angry, you are one step closer to offering a product or service that meets their needs.

• Gives inspiration for new ideas: Your viewpoint about your product idea might be narrow, and you wouldn’t even know it. It uncovers other viewpoints, or categories, of a topic you might not be aware of. These help you come up with better products or services.