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STEP 5: Choose a medium to send and collect data.

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Decide how you are going to send the question to your study participants: text message (SMS), email, an app, or voice message are all good options. Think about how the data will be collected and choose the simplest way for you. For example, use email through which you send a simple Google Form. If you are technically savvy, consider using text messages combined with an automation tool (e.g., an IFTTT1 recipe) that drops them in a Google spreadsheet. Don’t send text messages to participants with the intention of copying and pasting 1,500 text messages into a spreadsheet because this will be extremely tedious and time consuming. Whatever medium you choose, make sure that your data is collected in one spreadsheet, ready to be analyzed the moment you need it, which is about 10 minutes from the time you launch the study.

Validating Product Ideas

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